From software companies to large grow facilities, women are represented in leadership positions in the cannabis industry like no other, Hupp and West say. “Cannabis has more female entrepreneurs because it’s nascent,” says West, who is also the founder of cannabis-friendly events company Edible Events Co.
The first ever Women Grow Leadership Summit took place at Cordillera Lodge in the Rocky Mountains in mid-May. Women Grow is dedicated to training—or “cultivating”—women to be leaders of the cannabis industry, a business the Arcview research group has called “the fastest growing industry in the U.S.”
Jazmin Hupp – WomenGrow was founded in the summer of 2014 by Jazmin Hupp and Jane West. WomenGrow is a national professional network that connects leaders and entrepreneurs in the marijuana industry. The group cultivates female leadership through programs and events across the country.
“In the not-so-distant future, women are going to become the dominant purchasers of cannabis products,” says Jane West, who co-founded a networking and trade association for women in the industry called Women Grow just last summer. She believes women will fuel the market…
For the industry to succeed, Hupp insisted women have to play strong roles because they are the health-and-wellness deciders in their households. “You need diversity to get the product lines you want. They [the men involved in early development] were not creating the environment and products that women want.
They weren’t quite what someone would imagine a group of stoners to be. And that’s exactly what they wanted. In pantsuits and blowouts, blazers and high-fashion buns, 60 or so members of Women Grow…
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