… For the industry to succeed, Hupp insisted women have to play strong roles because they are the health-and-wellness deciders in their households.

“You need diversity to get the product lines you want. They [the men involved in early development] were not creating the environment and products that women want. You need a shopping environment and to carry product lines women value. At this point, it is still a little dangerous to go and purchase medical marijuana. The majority of customers may be men, but they’re helping a wife or grandma get access to this product. Companies only owned by men don’t get the environments you want to shop in,” Hupp said.

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