We are very excited to announce our first regional market leadership — MaryJane Marketing (MJM), a Women Grow Cornerstone Leader Member and digital-focused Cannabis consulting group, will begin overseeing the Southwest region growth strategy for Women Grow. The markets will include Las Vegas, Phoenix, and Las Cruces (New Mexico). Leveraging 40+ years of combined mainstream experience and an extensive network of partners, MJM is leading the transformation of “taboo” underground images into user-friendly, mainstream branded Cannabis experiences. The group provides strategic marketing, brand management and digital strategy support to elevate high-potential Cannabis-related companies at every stage of development.
Under the strategic direction of corporate cross-over executive Dasheeda Dawson, the MJM team will be kicking off the “Women Grow Change” regional strategy and campaign with re-opening and revamping of the Phoenix market. This market will be led by Parisa Mansouri-Rad. From Target to THC, Dasheeda has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret and Fullbeauty Brands prior to founding MaryJane Marketing in 2016. At her first Women Grow meeting, Dasheeda met Parisa and a friendship and business relationship was formed. A respected voice in the Arizona Cannabis community, Parisa is the Vice President of Strategy & Partnerships for MJM, the Fundraising Chair on the board of Mom Force AZ, and a volunteer for the Marijuana Policy Project (MPP). The team’s first Phoenix Signature Event will be in May 2017, with Las Vegas and Las Cruces markets fully opened by August 2017.
If you are interested in becoming a Market Leader for Las Vegas or Las Cruces please apply here http://womengrow.com/