Marijuana’s stereotypes and gender issues evolve
…As the pop culture versions of female smokers have expanded, women have proved to be serious and quantifiable marijuana users. The marijuana industry is quickly realizing it needs women’s support to succeed in legalizing the product building a viable business. They are even changing their strategies to attract female consumers.
“In the not-so-distant future, women are going to become the dominant purchasers of cannabis products,” says Jane West, who co-founded a networking and trade association for women in the industry called Women Grow just last summer. She believes women will fuel the market by buying wellness products to replace prescription anti-anxiety medications, anti-depressants and sleep aids.