Women and apothecary historically go hand-in-hand, so it’s only natural the ladies are stepping up in this nurturing market. Keeping their aprons on and balancing good business practices in high heels, they are ignoring the “good old boys” club altogether while creating their own places of power.
It is a scene Americans will be accustomed to by about 2025, according to Jazmin Hupp, head of Denver’s Women Grow society. “Once moms are on board, that’s it,” she explains, taking a drag on a hot pink e-cigarette filled with cannabis oil. Her battle cry explains the recent surge in products such as vegan weed bonbons, cannabis kale crisps, cannabis spiced almonds and “high tea”.
Women’s presence in the pot industry does more than just close the gender gap, their participation is necessary to legitimize marijuana as a business….And women are moving into the pot business so quickly that they could make it the first billion-dollar industry that isn’t dominated by men.
Last year, whenever women asked Jazmin Hupp about starting a medical-marijuana business in New York, she responded with a question: “Do you have a million dollars?” Hupp is the founder of Women Grow, a professional network for women with marijuana businesses, and she’s used to helping others get their start in a male-dominated industry
When Jazmin Hupp was searching for a container for her marijuana at the Cannabis Cup trade show in Denver, all she could find were boring, utilitarian glass jars. So she asked a vendor at one of the booths if he had anything more elegant. He offered to make her a jar in pink. … Her immediate conclusion: “You guys need some help.”
Suburban moms selling marijuana is no longer just the plotline of the Showtime series “Weeds”. It’s a growing reality. Women are increasingly entering the marijuana market as business owners and customers, as the legal obstacles are gradually cleared and retail spaces grow in number. Women Grow, a Denver-based industry network for women in the cannabis market, estimates that about 20% of marijuana business owners in the U.S. are female.
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