It may come as a surprise that New York — where the yet-to-be-enacted medical marijuana program has received heavy criticism for being too restrictive — is one of just three U.S. cities where Women Grow has set up offices. While bureaus in Colorado and California may be obvious, the presence of Women Grow in New York indicates growing promise for women entering the state’s nascent cannabis industry.
If there is one constant in the cannabis industry, it is change. As cannabis executives, our job is to build businesses that can successfully adapt to new regulations and laws, growing competition and expanding markets. Volatility makes it hard to develop long-term strategies with staying power, but there is something you can do today to help your brand compete for years to come: engage women.
Women’s presence in the pot industry does more than just close the gender gap, their participation is necessary to legitimize marijuana as a business….And women are moving into the pot business so quickly that they could make it the first billion-dollar industry that isn’t dominated by men.
Last year, whenever women asked Jazmin Hupp about starting a medical-marijuana business in New York, she responded with a question: “Do you have a million dollars?” Hupp is the founder of Women Grow, a professional network for women with marijuana businesses, and she’s used to helping others get their start in a male-dominated industry
When Jazmin Hupp was searching for a container for her marijuana at the Cannabis Cup trade show in Denver, all she could find were boring, utilitarian glass jars. So she asked a vendor at one of the booths if he had anything more elegant. He offered to make her a jar in pink. … Her immediate conclusion: “You guys need some help.”
Suburban moms selling marijuana is no longer just the plotline of the Showtime series “Weeds”. It’s a growing reality. Women are increasingly entering the marijuana market as business owners and customers, as the legal obstacles are gradually cleared and retail spaces grow in number. Women Grow, a Denver-based industry network for women in the cannabis market, estimates that about 20% of marijuana business owners in the U.S. are female.
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