In addition to the main events at the conference an array of ancillary events and parties took place at the Las Vegas gathering, allowing many of the main investors, business people and activists a chance to mingle. Women Grow, an organization devoted to empowering women in the cannabis business space, hosted a series of successful events from a private suite within the hotel.
On a warm September evening, about 70 women gather at The Peg House, a famed roadside burger joint on Northern California’s Highway 101. They arrive in a stream of 4×4 trucks and carpools of Subarus; some have driven hours from remote hillside homesteads. At the state park across the road, there’s plenty of room to pitch tents under the redwoods. The women are here for a campout hosted by Women Grow, a business launched by female entrepreneurs in Denver in 2014, with the goal of helping women find their footing in the fast-growing weed industry.
If you’re a woman interested in marijuana, then you need to know about Women Grow, a professional networking organization that connects, educates, empowers and supports all women throughout varying sectors of the cannabis industry. Founded by Jazmin Hupp and Jane West, Women Grow continues to spread their reach and influence, reaching thousands weekly via their newsletter, helping to host monthly events in over 20 cities nationwide, and their national Leadership Summit.
Women Grow’s biggest chapter is in Portland. The group connected The Huffington Post with 10 female leaders in the marijuana industry who live and work in the area, some of whom are members of Women Grow. While their backgrounds vary, these women all have one thing in common: They take weed seriously
It is a scene Americans will be accustomed to by about 2025, according to Jazmin Hupp, head of Denver’s Women Grow society. “Once moms are on board, that’s it,” she explains, taking a drag on a hot pink e-cigarette filled with cannabis oil. Her battle cry explains the recent surge in products such as vegan weed bonbons, cannabis kale crisps, cannabis spiced almonds and “high tea”.
Even in 2015, there are many industries that are still considered boys clubs. While men continue to dominate top leadership positions across the board, the farming and agriculture industries have long lacked significant gender diversity. There’s one segment of the market, however, that’s breaking the mold. The cannabis industry is brimming with savvy, innovative women who are invested in empowering their peers and leveling the playing field.
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