Dasheeda Dawson is The WeedHead – a strategy consultant, digital growth hacker, and brand equity builder in the cannabis industry. Featured as a speaker and contributor across multiple media outlets & conferences, including Entrepreneur.com, Sensi Magazine, International Cannabis Business Conference (ICBC), and the Cannabis World Congress & Business Expo (CWCBExpo), Dasheeda is a corporate-to-cannabis cross-over pioneer helping hemp and marijuana brands “hack into mainstream America” with real talk, top-ranked training and digital expertise. From Target to THC, she has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret and Fullbeauty Brands prior to transitioning to the cannabis industry. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University in 2001. Currently, Dasheeda is the President of MJM Strategy (f/k/a MaryJane Marketing), a digital-focused hemp and marijuana consulting group leading the rebranding of the cannabis industry. Committed to legitimizing and diversifying the industry, she is also a member of the Executive Leadership Committee of Minorities for Medical Marijuana (M4MM) helping to lead the “Diversity in Cannabis” national campaign. @thecannabisceo (IG) | @theweedhead (FB) [email protected]
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