Stormy Simon

Stormy Simon

Former President, Overstock.com Stormy joined Overstock.com in 2001 during the formative years of e-commerce, when the company’s revenue was less than $20M and employees numbered under 100. In the beginning, Stormy developed PR in-house, the Books, Music & Movie store, ran the warehouse, and many other processes, positions and departments. She was promoted to VP of Branding in 2004 after writing and producing the iconic “Discover the Secret of the Big O” campaign which contributed to Overstock becoming a household name. She became an SVP in 2007, and oversaw many departments, including Customer Care, Partner Care, Supply Chain, and all marketing divisions, culminating with her becoming president of the company in 2014 with approximately 1600 employees. Stormy is an established e-commerce innovator, pioneer, as well as a proven business leader. In summer 2016, she stepped down as President of Overstock to explore the emerging American cannabis industry. During her tenure, Overstock became an top 25 e-tailer by traffic and grew to nearly $2B in revenue. Under Stormy’s leadership, Overstock was recognized by numerous associations; 4 consecutive years for Mobile Web Awards, and others for customer care including ranking in the top 4 AMEX/NRF Customer choice awards for the final 6 years the honor was given. Stormy was also personally recognized as a Customer Champion by Gartner 1to1 Media. In 2014 the company was named to Forbes’ list of “America’s 100 Most Trustworthy Companies”. Stormy was named a Power Player by the NRF’s 2016 The List of People Shaping Retail’s Future, and awarded Top Innovator by Utah Women in Tech awards in 2015. She’s dedicated time to local non-profit boards,...
Nicole Smith

Nicole Smith

Founder & CEO, Mary’s Medicinals Nicole is the founder and CEO of Mary’s Medicinals. She also leads Mary’s Foundation for Caring, a 501(c)(3) foundation dedicated to patient education and outreach. Nicole has created solutions for hundreds of companies across diverse industries, from start-ups to Fortune 500 enterprises. An accomplished entrepreneur and marketer, she has worked globally to evolve ideas and grow businesses for the past twenty years. She is passionate about the power of a strong brand, creating customer loyalty and bringing products and companies to life through thoughtful marketing execution. Nicole’s entrepreneurial spirit has catapulted Mary’s Medicinals to the forefront as the producer of pharmaceutical-grade cannabis products. Her experience in research and development led to the discovery of transdermal applications for cannabis including patches, gels and balms. With the unique high bioavailability delivery techniques developed by Nicole and her team, limited amounts of raw material can be stretched into many doses to help as many patients as possible. Nicole pioneered and was first-to-market the useful benefits of THCa and CBN; discovered harvesting techniques for the isolation of CBC, and continues to develop new cutting edge approaches for isolating, manufacturing and marketing medicinal cannabis. Her patient-first mentality ensures all of the products Mary’s Medicinals develops are not only accurately dosed and cleanly delivered, but comprised of everything nature...
Crystal Hoffman

Crystal Hoffman

Business Unit Director, O.penVAPE Crystal Hoffman began working for Organa Labs in 2012, before O.penVAPE launched in the cannabis market. After serving as the General Manager at the lab for two years, she was promoted and now works out of the corporate offices in Denver, Colorado. As the Business Unit Director at O.penVAPE, Hoffman assists with managing the brand and supporting licensees in markets that distribute the product. Crystal truly believes in the medicinal aspects of cannabis and is very passionate about connecting people in need with a plant that has tremendous healing potential. Crystal was born and raised in the Los Angeles, CA area and relocated to Colorado in 2009. She received a B.A. in Linguistics and Anthropology from Metropolitan State University of...