The Future (of Weed) Is Female: WEEDIQUETTE – Mary Janes. Can the booming business of marijuana become the first gender-equal industry? Krishna meets women working across the pot trade who are trying to put the Mary back in Mary Jane. Watch Women Grow featured in Viceland TV Weediquette.
A safe, legal industry in which woman are well represented, and which makes a tangible difference to their quality of life: what could be more feminist than that?
Women Grow is a national organization that seeks to connect and empower women in the legal marijuana industry, and the group’s Oakland, California, office is a busy one. “There are not many industries that are female-led, and in this setting up of a brand new multibillion-dollar industry, we saw an opportunity to let women lead where they have never led before,” Jazmin Hupp of Women Grow told KGO.
Women and apothecary historically go hand-in-hand, so it’s only natural the ladies are stepping up in this nurturing market. Keeping their aprons on and balancing good business practices in high heels, they are ignoring the “good old boys” club altogether while creating their own places of power.
While women are well-represented in her organization, Hupp tells Civilized, “There are heavy challenges that women face starting any business. We want to make sure that the script was different for the cannabis industry – for women, people of color, for veterans. Since cannabis serves a wide audience, we need a wide selection of people to represent that audience.”
Thomas is a co-chair of the Philadelphia chapter of Women Grow, a year-old organization focusing on women in weed that has sprouted 35 chapters across the country, including in Boston and New York. They see opportunity not just in growing and distributing the plant itself, but in tools for wellness, tech startups, accounting, finance, real estate and accessories – all businesses that don’t involve touching the plant.