Women Grow was created to connect, educate, inspire and empower the next generation of cannabis industry leaders by creating programs, community and events for aspiring and current business executives. Founded in 2014 in Denver, Women Grow is a for-profit entity that serves as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a national scale.
Personal connections are the key to professional success. Through the wide variety of events offered to members of Women Grow, trustworthy business relationships sprout from the face-to-face interactions of our members. We produce professional networking events, local social events, regional education symposiums and national speaking circuits where aspiring professionals can connect with current cannabis business leaders.
Our Speakers Bureau Events offer the opportunity to engage and connect with the visionary leaders whose combined effort and ingenuity prove the argument that prohibition failed. The daily business challenges faced by our Speakers Bureau members as they navigate our burgeoning industry adds to the depth of knowledge and business acumen their presentations offer.
Continuing education is crucial to success in the cannabis industry. With government regulations and market forces constantly shifting, timely and accurate information is critical to build profitable and socially responsible business models. Through local Educational Symposiums and national Women Grow Speakers Bureau Events, we provide our members with relevant content from experienced leaders on current topics in the cannabis industry.
Together we have more power. As the cannabis industry grows on a national and global scale, women have the opportunity to build a new American industry from inception and redefine the workplace to create environments in which we can flourish and define our own destiny, and cultivate the next generation of industry leaders.
The Women Grow Team
Founder & CEO
Named a “genius entrepreneur” by Fortune Magazine and a top businesswomen in the cannabis industry by Forbes, Jazmin Hupp is the Founder & CEO of Women Grow. Women Grow connects, educates, and empowers diverse cannabis industry leaders. She educates women and men through monthly events in 30+ cities, a national leadership summit, and online resources. Jazmin’s goal is to have 1,000 women launch cannabis businesses at the foundation of America’s fastest growing industry.
Prior to entering the cannabis industry, Jazmin launched six companies in retail, eCommerce, business services, and media. Her core practice is customer experience design, which combines product design, branding, and business operations. Recently, she served as the Director of Digital Media for Women 2.0, which helps women start high-growth ventures. During her tenure, the brand expanded from the Bay Area to hold events across six countries for over 100,000 business women.
Jazmin believes that business is the strongest force of change in our world, so she works to create responsible cannabis businesses to help us change outdated laws and stereotypes. Her passion for cannabis legalization is inherited from her parents. She’s privileged to have been educated to choose cannabis as a safer alternative to alcohol. In combination with yoga & meditation, she consumes cannabis to relax & focus.
Jazmin holds a Management Information Systems degree from the State University of New York. She splits her time between New York City, Denver, and Oakland, while visiting every major cannabis market regularly. Follow @jazminhupp on twitter or @jazmin_grow on instagram to ride along.
Founder & National Events Director
Jane West is the Founder & National Events Director of Women Grow, which connects, educates, and empowers the next generation of cannabis industry leaders by creating programs for aspiring and current business executives. She is the CEO of Jane West Enterprises curating a socially responsible, American made family of cannabis brands. Jane also owns Edible Events Co., Colorado’s premiere cannabis event production company.
Building upon twenty years of experiential event production and a MSW Degree in Global and Community Outreach, she is a pioneer of initiatives that promote the positive potential of cannabis for both personal wellness and local community development. In 2014 her breakthrough collaboration between the Colorado Symphony Orchestra and the cannabis sector made international headlines. She passionately pursues endeavors that enable female-led companies, small business owners and American made products to succeed in our next great industry. Respect for the plant, social responsibility, and normalization are key components of Jane’s ventures, harnessing this force of nature as a force for good.
Director of Operations
Kristina Neoushoff is the Director of Operations at Women Grow. With more than 15 years of experience studying and designing systems that enable individuals to reach their full potential, Kristina is dedicated to exploring what makes people tick and how we can use that to our advantage.
Raised in New Jersey, Kristina is a graduate of Cook College at Rutgers University. In 2002, she began her career with Apple. There, she learned branding, efficiency, and innovation from some of the best leaders in business, an experience that fueled her desire to create simple solutions to everyday problems.
Kristina credits Women Grow Co-Founder and Executive Director Jazmin Hupp with teaching her about the powerful potential of social advocacy. Kristina moved to New York City in 2009, after Jazmin hired her at the independent Apple retailer Tekserve and encouraged her to relocate. In New York, she worked with Tekserve and an entertainment industry startup before joining Esteé Lauder Companies to focus on technology implementations within the Global Retail Channel.
Kristina joined Women Grow in 2015 as Director of Operations. In this role, she works closely with several departments including HR & Training, Technology, and Customer Support to identify processes, select tools, and implement strategies to support the company’s rapid growth. She takes pride in helping the intelligent and self-motivated Women Grow team do their best work.
Kristina’s life goal is to make a positive impact on the world in whatever form that takes. She runs a pet-sitting and animal behavior consulting business, and is particularly interested in therapeutic applications for cannabis in the veterinary community. An avid traveler, she enjoys coffee in Parisian cafés, Sunday roasts at London pubs, and crossword puzzles in bed on Sunday mornings at home.
In her role as the Membership Director, Shanon strives to support both members and colleagues to meet sales goals and growth objectives. Throughout her career as a national sales executive and manager she developed expertise in building sales structures and coaching her teams to exceed sales goals while offering clients support throughout the organization.
She believes that when members support Women Grow, they are supporting an organization that sets a higher standard for diversity, best practices, and responsibility, so that these values become the norm in the industry. Her true passion in life is empowering and connecting people in meaningful ways to support their personal and professional development. She encourages those around her to be their most authentic self in everything they do.
She is a Colorado native who enjoys cooking, entertaining, reading, traveling and spending time with her Yorkie, Zeko.
Director of Marketing
As Women Grow’s Director of Marketing, Candice Owens draws on more than 13 years of experience as an “artrepreneur” and music industry marketing expert to help rebrand cannabis, shatter stereotypes, and inspire women to become entrepreneurs and leaders in the industry.
A native New Yorker, Candice holds a degree in advertising & communications from the Fashion Institute of Technology. She began her music industry career in retail marketing for rock artists like KISS, Nirvana, and the Red Hot Chili Peppers, and was the road manager for the Latin ska/reggae band King Changó. Driven to use her creative impulse for good, she ultimately began creating music to elevate and educate as the songwriter and recording artist “Candice Cannabis.”
Candice believes that branding, design, and marketing are crucial to the process of reshaping public perceptions around cannabis. She sees the effort to rebrand cannabis as a battle against an 80 year campaign of misinformation, and is passionate about shifting public perceptions as legalization occurs in the U.S. and worldwide.
Candice directs Women Grow’s branding, design, and marketing efforts. She creates the company’s weekly newsletter, which reaches more than 20,000 subscribers, and manages its website content, video education channel, email marketing, merchandise and print collateral for dozens of chapters nationwide—no small task as Women Grow, and the cannabis industry, develop at warp speed.
National Chapter Director
Jenn joins Women Grow with over a decade of experience in mental health. Her work in areas like homelessness, substance abuse and HIV/AIDS demonstrates her dedication towards building healthy, strong and vibrant communities. She is excited to bring that passion for community building to the cannabis industry and specifically to the mission of Women Grow as National Chapter Director.
While working with vulnerable and marginalized communities, Jenn realized her super strengths of empathy and empowering others. Knowing she should look to bring those powers to her own life, Jenn began studying alternative medicine and practicing transcendental meditation and yoga.
While in graduate school at the University of Georgia, Jenn realized that many times we focus on picking at problems and looking to the past rather than finding solutions and being in the present.
Jenn left the field of social work with the vision of bringing her passion and super powers to an industry that will change the way we empower women as leaders and change the way we see and use cannabis. Her vision for the future is that one day all our hearts and actions will collectively align with the natural energies of the Universe.
Jenn is active in Bay Area politics and regularly volunteers her time towards advancing sustainable, progressive policy that promotes equality.
Jenn Short runs Membership Development for Women Grow. Having recently transitioned out of the service and hospitality industry, Jenn utilizes her expertise in customer satisfaction and management to foster meaningful relationships and help Women Grow reach its fullest potential.
Originally from Pennsylvania, Jenn knows firsthand just how much prohibition laws can produce major negative impacts in people’s lives. After an impulse decision to change surroundings in 2014, she found herself driving down I-70 and eventually landed in Boulder, Colorado. It didn’t take long after settling in for her to realize the massive amount of growth and potential that this emerging industry had to offer. She joined Women Grow’s team initially as an intern, absorbing as much as she possibly could about connecting, educating, and empowering women to become key forces in this industry. Now empowered herself, she is committed to advocating Women Grow’s philosophy and continuing work to push the legal cannabis industry across all facets of the world.