CEO – Genre-X Inc. – A strategy consultancy specializing in Business Optimization through Data
Ms. Ugrinsky frequently speaks on topics related to the application of advanced analytics to systems modernization and
business transformation. She provides strategy and client advisory related to enterprise performance management/corporate performance management in support of solving business issues for finance, operations, sales, and marketing. She currently engages mainly in client initiatives to solve business issues through systems modernization that drive broader value across the overall technology portfolio, and helping clients link their advanced data analytics strategy and activity to those initiatives, with a specific focus on optimization based upon empirical data. Prior to founding Genre-X, Ms. Ugrinsky was a Senior Vice President in the Civil Commercial Group at Booz Allen Hamilton. In that role, she was part of the leadership team that led Booz Allen’s efforts defining a commercial strategy that translated offerings and services provided in the federal and civil markets to the commercial market. During her tenure, she worked on operationalizing the strategy and achieved profitability in 18 months.
Prior to joining Booz Allen Hamilton, Ms. Ugrinsky was a partner at KPMG’s US Advisory practice. She served as the
global Chief Technology Officer for the Enterprise Performance Management and Analytics practice, and was part of a
firm-wide foundational innovation initiative around Data and Analytics/Big Data.
Her areas of expertise include:
Advanced Analytics and applied Data Science
Cyber Security Managed Services
Enterprise Performance Management
She is currently authoring a book on the rise of the Chief Analytics Officer and the implications for Operating Models
across the C-Suite. It covers the overall challenges for organizations as they attempt to embed a data-driven approach at
the enterprise level. More succinctly, it seeks to answer the question – What will define the winners in the “Big Data race
to competitive advantage”?
Ms. Ugrinsky has an MBA in Information Systems in Data from New York University Stern School of Business and a
Bachelors of Arts in Finance from Hofstra University. She is a Certified Data Scientist from Data Science Central and
also a Hackett Certified Advisor and working on completion towards becoming a certified Data Scientist from Johns
Hopkins University (est. 2016-2018). She is also a Board Member of Graham’s Foundation, a non-profit se3rving the
needs of parents of premature infants.