Leah Heise, the embodiment of grit, takes the reins of the largest women’s group in the cannabis industry
Several times per month someone will ask me how can they break into the cannabis industry. They’ve heard how lucrative dispensaries are, and often people believe that that’s the only place to enter. Not true! Any of your existing skills and expertise can be aligned with the cannabis industry. The cannabis market is rich with job opportunities that don’t involve touching the plant. From writing to branding and graphic design there is not an area where your career cannot be formed. My interview subject Gia Morón of GVM Communications is PR Chair of the NY Chapter of Women’s Grow. Gia has a diverse skill set which includes time spent working in the entertainment and finance industries at firms like The Goldman Sachs Group Inc. With a desire to break into the cannabis industry as a nonuser Gia used her expertise in Public Relations to enter the market. Read on about her journey and advice to those wanting to enter the growing field.
Of the existing billion-dollar industries, women are in control of none of them. Could legal cannabis be the first? As women, weed, and control make up three of my top five interests, I had flown to Denver for the annual Women Grow conference to find out.
The idea of cannabis as a business for women may seem like a tough sell to some, given the industry’s male-dominated public persona — the idea that historically pot smokers, and growers, are mainly men. But, if the vision of entrepreneurs like Hupp prove to be true, women, and their buying power as consumers, are key to cracking the glass ceiling of what will likely become a huge industry, built around a cash crop.
One way to put your feminism into action is by supporting women-owned business as often as you can. If you’re a pot smoker, this is going to be easier than ever, seeing that women are quickly rising to power in the marijuana business, one of the fastest growing American industries today.
In honor of 4/20—the 20th of April, which has become an unofficial marijuana holiday in the U.S—Fortune took a look at some of the pot industry’s female pioneers, including a “cannabusiness” investor, a dispensary owner, a grower, and a professional connector. A “genius entrepreneur,” Jazmin Hupp launched …