Shelly Peterson

Shelly Peterson

Vice President of Sales, Urban-Gro Serving as the Vice President of Sales, Shelly manages the company’s sales force located across the Country. Her passion for eco friendly solutions and creating a sustainable environment ensures that the commercial cultivator is provided with a lighting plan that utilizes the least amount of equipment. Further, her skills learned in the commercial lighting industry have enabled her to work with regional electrical providers to maximize available utility rebates for urban-gro’s customers. Shelly holds a Bachelor Degree in Finance, and currently resides in Fort Collins, Colorado with her husband of 9 years, Justin, and their two...
Zeke Shortes

Zeke Shortes

President, Sacred Garden Zeke Shortes has a Master’s degree from Boston University, and a BA from Macalester College in St. Paul, Minnesota. He has worked as a Finance Manager for Applied Materials, establishing and managing a group of 20 employees focused on creating Key Performance Indicators (KPIs) for every operational and financial aspect of a multi-billion dollar company. He also worked at the Whole Foods Market national office, managing and creating new private label products such as 365, 365OG, Whole Catch, Whole Kitchen, etc. Through his WFM experience he gained significant expertise in branding, marketing, and product development. Since 2009 he has worked tirelessly to understand the operational, cultivation, retail, and financial aspects of the medical cannabis industry. In that time Sacred Garden has grown to a $2MM per year...
Ellis Smith

Ellis Smith

Chief Development Officer & Co-founder, American Cannabis Company Ellis has 15 years of horticultural experience, 8 years owning/operating businesses, and 2 years of international business. Working in the specialty cut flower market and running indoor gardens at an early age helped him understand complex growing systems and production protocols. Prior to starting American Cannabis Company Inc. (ACC), Ellis, along with ACC CEO Corey Hollister, owned and operated a medical cannabis center called The Village Green Society (VGS) in Boulder, Colorado. During his time operating VGS, Ellis was able to successfully manage his business’ vendor relations. Other accomplishments include; identifying pest mitigation protocol for the hemp russet mite, as featured in Skunk Magazine. Ellis works to perpetuate ACCs vision of redefining society’s relationship with cannabis through responsible stewardship. After selling the VGS in 2013, Ellis and Corey started ACC for the purpose of providing consulting and advisory services to the cannabis industry. Some of Ellis’s achievements include increasing yields by 111% for the Green Solution, while decreasing input costs.  Also, Ellis consulted for La Contes dispensary in Denver, where he raised yields 30% on two separate consulting periods. Ellis’ first hand knowledge in dispensary management has provided him with the expertise necessary to guide first-time and established cannabis based businesses within regulated markets. Ellis has utilized this knowledge to develop cutting edge cultivation systems with the ACC team.  Systems like the High Density Cultivation System and The Cultivation Cube are used to increase production in any given amount of square footage.  This experience has also aided him building an expert team of consultants that help grow the next frontier of the cannabis...
Sara Batterby

Sara Batterby

CEO, HiFi Farms & Founding Chair of the Portland Chapter of Women Grow Sara is a recent Venture Capitalist and early-stage technology veteran with 20 years of marketing, operations and business development experience in high growth, innovative environments. Prior to entering the cannabis industry, Sara co-founded an early stage venture fund in Silicon Valley with the goal of helping investors understand the powerful business case for investing in women as part of a well-diversified portfolio. Now as the CEO of Hifi Farms, a cannabis cultivation company, and Founding Chair of the Portland Chapter of Women Grow, Sara’s priorities are diversity, sustainability and organics.  She is excited to bring her business experiences to bear supporting those who wish to enter this industry and ensuring that cannabis becomes a market that enriches and empowers a diverse group of entrepreneurs in Oregon and throughout the...
Kyle Kushman

Kyle Kushman

Kyle Kushman, Marijuana Expert Kyle Kushman is an internationally renowned marijuana cultivator whose collaborations have earned 13 Medical Cannabis Cups awards. This includes three US Cannabis Cups for Best Flowers. All awards were won using Kushman’s Vegamatrix which was awarded the coveted STASH Award by High Times Magazine in 2014 as the best new nutrient on the market. Kushman’s articles have been featured in High Times Magazine for over 20 years. He is professor emeritus at Oaksterdam University and teaches all phases of organic cultivation across the country. As creator of VegamatrixTM, a new line of vegan and organic nutrients launched in 2014, Kyle continues to make advances in cultivating “simply the purest, cleanest medicine possible.” Additional projects include Kushman Veganics, Kushman Genetics and Kushman Brands where award winning flowers, genetics and various premier cannabis related items will be available on a national scale in the future. Kyle Kushman is a 30 year veteran of Organic Cannabis Cultivation. After working the Q&A section of their new website for several years, Kyle was hired as a staff journalist and cultivation expert for High Times magazine. In 2004 Kyle left New York and his job at High Times to go back to cultivating and experimenting with organic growing. California provided a legal atmosphere to grow. He has studied and used almost every nutrient, gadget and piece of equipment on the market today. As an internationally renowned cultivator and Cannabis Cup winner, he continues to contribute as a freelancer on a regular basis to many national and international publications. Kyle started Karma Consulting in 2006; a consulting service for Proposition 215 medicinal...