Stormy Simon

Stormy Simon

Former President, Overstock.com Stormy joined Overstock.com in 2001 during the formative years of e-commerce, when the company’s revenue was less than $20M and employees numbered under 100. In the beginning, Stormy developed PR in-house, the Books, Music & Movie store, ran the warehouse, and many other processes, positions and departments. She was promoted to VP of Branding in 2004 after writing and producing the iconic “Discover the Secret of the Big O” campaign which contributed to Overstock becoming a household name. She became an SVP in 2007, and oversaw many departments, including Customer Care, Partner Care, Supply Chain, and all marketing divisions, culminating with her becoming president of the company in 2014 with approximately 1600 employees. Stormy is an established e-commerce innovator, pioneer, as well as a proven business leader. In summer 2016, she stepped down as President of Overstock to explore the emerging American cannabis industry. During her tenure, Overstock became an top 25 e-tailer by traffic and grew to nearly $2B in revenue. Under Stormy’s leadership, Overstock was recognized by numerous associations; 4 consecutive years for Mobile Web Awards, and others for customer care including ranking in the top 4 AMEX/NRF Customer choice awards for the final 6 years the honor was given. Stormy was also personally recognized as a Customer Champion by Gartner 1to1 Media. In 2014 the company was named to Forbes’ list of “America’s 100 Most Trustworthy Companies”. Stormy was named a Power Player by the NRF’s 2016 The List of People Shaping Retail’s Future, and awarded Top Innovator by Utah Women in Tech awards in 2015. She’s dedicated time to local non-profit boards,...
Ashley Heddy

Ashley Heddy

Regional Manager, BioTrackTHC’s Training and Support Services For years, Ashley Heddy has dedicated herself to the idea that the cannabis industry should be legal, transparent, and accessible to all. This has led her to amass an impressive track record of helping businesses operate and remain complaint. Ashley currently serves as one of the Regional Managers for BioTrackTHC’s Training and Support services and manages the company’s efforts throughout the West Coast. When she is not helping cannabis businesses thrive, she is spending time with her family. She enjoys outdoor activities with her husband and children(dogs) and is a proud military spouse. As a native Oklahoman, she is passionate about bringing the cannabis industry to patients without access to a more holistic form of medicine. She has been with BioTrackTHC since the launch of the Washington State Traceability System administered by the company on behalf of the WSLCB. She has lived in Washington since the launching of the state’s recreational program and has become an industry veteran herself throughout the program’s evolution. Ashley is a subject matter expert in cannabis tracking software and regulatory compliance. She provides a unique knowledge-base that can only be gained through the experience that comes from working with six different government tracking programs, mastering the regulatory landscape for 25 different states and four countries, and helping foster consultative relationships with over 1,800 cannabis business owners throughout the nation. Ashley’s unique perspective over the nationwide cannabis industry positions her as an authority in the space, with the ability to speak in depth in regards to various topics. These include but are not limited to regulatory compliance, operations...
Liz Stahura

Liz Stahura

BDS Analytics Liz has been in the business intelligence market for over 10 years, working for some of the leading names in retail sales tracking. She is a widely recognized authority in retail sales analysis and strategic consulting, and brings with her insights learned from years in the cycling, running, outdoor and sports apparel business. During her time at Leisure Trends and NPD Group, Liz assisted the business through product launches in three new industries. Her most recent role was to lead the bike and running division of the company. Often asked to speak in front of clients and at industry events, her various works can be seen, heard and read through the numerous industry presentations, webinars, articles, white papers and trend pieces she has delivered over the years. Liz looks forward to bringing her voice and expertise to similar platforms in the Cannabis...
Jennifer Hanser

Jennifer Hanser

Vice President of Business Development, Tilray Jennifer brings a strong background of strategy and deal-making to Tilray, where she is responsible for developing the business globally through supply chain and distribution deals, as well as supporting strategic product, marketing, sales, and operations initiatives. After starting her career on Wall Street, Jennifer amassed over a decade of experience in licensing and product development from roles at AOL, MLB Advanced Media, FIFA, and other leading organizations. At Tilray, she continues her record of transforming industries by working with category-defining brands to leverage their assets and craft accretive partnerships. While on the executive team at Bitly, Jennifer led the company’s key strategic initiatives and business development including data licensing and platform partnerships. She launched Bitly’s Platform Partner Certification Program to align with the leading marketing technology companies like Adobe around product integration, sales, and marketing. At Sony Music, Jennifer was responsible for precedent-setting deal activity in the music industry and working with industry groups like the RIAA. She negotiated a partnership with Spotify to launch the on-demand streaming music category, and represented Sony in industry-level broadcast and internet radio...
Amy DiIullo

Amy DiIullo

CMH Brands & VP of Sales and Business Development for, Willies Reserve Amy DiIullo is the VP of Business Development for CMH Brands, the Colorado licensee of Willie’s Reserve. A cannabis industry veteran, Amy has spent a decade working in every aspect of medical and recreational marijuana businesses. She is currently focused on accelerating business development, growing sales distribution and revenue, developing channel marketing programming, brand strategy, and aligning consumer segmentation with new product development in and outside the cannabis space. Amy is constantly seeking out and developing new market opportunities to stay ahead of the competitive curve in this ever-growing industry.  ...