Alexa Divett

Alexa Divett

Founder, Alexa Divett LLC As a successful entrepreneur, longtime marijuana advocate and medical grower, Alexa Divett understands the unique needs of the cannabis industry. Alexa is the founder of Alexa Divett LLC, a business coaching and consulting company helping cannabis business owners achieve success through the implementation of sound business practices and time-tested marketing techniques. Alexa’s achievements include co-founding Maya Media Collective, a Portland Oregon based creative firm that specializes in the cannabis industry and writing the “Marijuana Millions” Ebook series, which The Weedblog called the best marijuana-branding book to date. Additionally, Alexa speaks about marketing and branding cannabis businesses at local and national events. Alexa’s products and presentations on starting and running successful cannabis businesses have made her an in-demand and innovative expert in the cannabis business...
Alex Falter

Alex Falter

Chief Financial Officer of Reynold Greenleaf and Associates, LLC Ms. Alex Falter is Chief Financial Officer of Reynold Greenleaf and Associates, LLC a consulting and management firm based out of Albuquerque, NM that is currently focused in the medical cannabis industry. Ms. Falter has spent the last nine years focusing on the managerial accounting and maintaining the financial well being of businesses. Beginning her financial career within her family’s accounting firm, she learned how to assist small businesses, provide financial visibility, and how to structure business for peak financial functionality. Once receiving her degree from the Anderson School of Management at the University of New Mexico, she entered into the cannabis industry to combat the common problems of the trade using her knowledge and experience. In her work with Reynold Greenleaf and Associates, LLC she has guided the both the company itself, as well as its clients in proper cash management, forecasting, budgeting, managerial accounting, financial health, and has assisted in building operational standards for sustaining these companies. Reynold Greenleaf and Associates, LLC is a first fifty sponsor of Women...
Liana Held

Liana Held

Chief Executive Office, Liana Limited Liana Held is the Chief Executive Office of Liana Limited (Ltd), a company that provides accounting services and human resources, located in Oakland, California. Ms. Held specializes in financial, tax, managerial, nonprofit, trust and cost accounting. She has spent considerable time working with governments, collectives, dispensaries, growers and patients. Ms. Held also currently designs curriculum and has written a course entitled Cost Accounting for Cannabis, at Oaksterdam University as an instructor in Oakland, CA.  Ms. Held has been a featured speaker on the topic of Medical Cannabis Legislation and taxation, for the Seattle Hemp Fest in Seattle, Washington, Canna Fest Prague in the Czech Republic and the High Times Cannabis Cup in Amsterdam, the Netherlands. Participated in the organizing of the  California National Organization of Marijuana Laws “Cannabis in California: Ending the 100 Year War” in San Francisco, CA , and moderated The State of the Medical Marijuana Industry panel during the conference. She is also a member of the Board of Directors of the California National Organization of Marijuana Laws (D.B.A. California Chapter of the National Organization for the Reform of Marijuana Laws).  An associate with the American Bar Association, Ms. Held is a member of the American Institute of Professional Bookkeepers, National Cannabis Industry Association and the Medical Cannabis Association. Additionally, she has served as a Commissioner on the City of Berkeley Medical Cannabis Commission, Berkeley, CA. Furthermore, she facilitated the only recount in the nation on the Diebold Election System electronic voting machines, which resulted in the measure being placed back on the ballot.  Ms. Held attended the University California Berkeley Extension...