Vice President of Business Development, Tilray
Jennifer brings a strong background of strategy and deal-making to Tilray, where she is responsible for developing the business globally through supply chain and distribution deals, as well as supporting strategic product, marketing, sales, and operations initiatives. After starting her career on Wall Street, Jennifer amassed over a decade of experience in licensing and product development from roles at AOL, MLB Advanced Media, FIFA, and other leading organizations. At Tilray, she continues her record of transforming industries by working with category-defining brands to leverage their assets and craft accretive partnerships.
While on the executive team at Bitly, Jennifer led the company’s key strategic initiatives and business development including data licensing and platform partnerships. She launched Bitly’s Platform Partner Certification Program to align with the leading marketing technology companies like Adobe around product integration, sales, and marketing.
At Sony Music, Jennifer was responsible for precedent-setting deal activity in the music industry and working with industry groups like the RIAA. She negotiated a partnership with Spotify to launch the on-demand streaming music category, and represented Sony in industry-level broadcast and internet radio discussions.