Brooke Gehring

Managing Partner & CEO, Patients Choice of Colorado & Live Green Cannabis

Brooke Gehring founded Live Green Consulting in Denver, Colorado and first became involved in the medical marijuana industry in 2009. She is the Managing Partner and Chief of Executive Officer of Patients Choice of Colorado and Live Green Cannabis, an industry leading state legal medical and recreational marijuana company with four locations across the Front Range of Colorado and two large-scale cultivation operations that employ upward of 85 state licensed employees. Currently she is the Chair of the Executive Board of the Marijuana Industry Group (MIG), which is the largest industry organization in Colorado, along with being a Sustaining Member of the National Cannabis Industry Association (NCIA). Most recently, Brooke has been selected to be a Founding Board Member of the Council for Responsible Cannabis Regulation (CRCR) and a Founding Member of Women Grow.

Since 2010, Brooke has been proactive in the legislative, rule making, and licensing processes that have created regulatory framework at both the state and local levels. Brooke most recently served on the Colorado State Licensing Authority’s A64 Working Groups several times as member and stakeholder for the Production Management, Licensing, Licensed Premises, Transportation and Storage, Taxation, as well as the Testing and Random Sampling work group.  Ms. Gehring is actively involved in promoting the public policy for Amendment 20 and 64, 280E tax reform, and banking solutions that will help to shape the future of this industry.

Brooke graduated from Miami University in 2003 with a Bachelor of Arts in Organizational Communication. Her past 11 years of experience developing and sharpening her professional skills in commercial banking and real estate, compliance, consulting, marketing, and sales helped her smoothly transition into the industry. She previously worked with BNP Paribas and Bank of the West during the infancy years of medical marijuana.  In 2009, Brooke independently owned and operated Live Green Consulting, where she consulted medical marijuana entrepreneurs on the city and state regulations in Colorado, offering compliance solutions, licensing assistance, business concept development, and marketing/PR.  Most recently and through the collective team efforts, Brooke works amongst the industry groups, professionals and advocates towards the evolving legalization of marijuana.

Brooke is recognized as one of Colorado’s most successful female entrepreneurs in the medical and adult-use marijuana industry. She demonstrates her sound business acumen and leadership through advocating as a business owner, association leader, and a supporter of safe access and responsible regulation. Her success has been cited and or featured in major media outlets including but not limited to: Time Magazine, Bloomberg/Business Week, The New York Times, MSN Money, Entrepreneur Magazine, People Magazine, CNBC, ABC, CNN and many local media outlets.

Through her dedication and hard work, Brooke has developed strong relationships with Government Officials, State Legislatures, the Colorado Department of Revenue (the Colorado division responsible for the regulatory enforcement of Marijuana), City Officials and Council Representatives in Denver, Lakewood, Edgewater, Aurora and Boulder, Colorado and has established other profound alliances on a national and international scale.


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