Press Democrat: Women marijuana growers seek to move beyond ‘breasts and buds’ stereotype

Press Democrat: Women marijuana growers seek to move beyond ‘breasts and buds’ stereotype

Excerpt from The Press Democrat

About two dozen women working in the North Coast’s flourishing medical cannabis industry will be rubbing elbows after business hours Thursday in downtown Santa Rosa during a launch party for a local chapter of Women Grow, a for-profit networking company.

 

The women say they aim to break through what some call the “green ceiling” of an industry traditionally run by men, with marketing heavily skewed toward able-bodied heterosexual males.

“It’s been a male-dominant industry for 30 years, and in this last five years I don’t feel alone as a woman in this industry,” said Tawnie Logan, co-founder and executive director of the Sonoma County Growers Alliance.

 

Women Grow was launched last year by two women in Colorado, where voters legalized recreational marijuana use in 2012. Logan, who travels extensively as a garden consultant, has attended Women Grow meetings in Denver, Seattle, Portland, San Francisco and Oakland “to keep an ear to the ground about how the culture is working with this budding industry.”

Read Article on The Press Democrat

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