To Keep Business Growing, Vendors Rebrand Pot’s Stoner Image

To Keep Business Growing, Vendors Rebrand Pot’s Stoner Image

Excerpt from All Things Considered:

At a recent cocktail party at a gallery in Denver’s arts district, Amy Dannemiller is trying to do just that: build a new business around removing the stoner stereotype.

Marijuana is sold for recreational use in Denver. Legalization of pot has set off a “green rush” to invest among venture capitalists.

Each month, Dannemiller, who uses the alter ego Jane West when planning pot gatherings, throws upscale parties where attendees bring their own marijuana and pay a $95 charge for fancy hors d’oeuvres and an open bar.

“It’s just basically a big social event where everyone can enjoy cannabis like they would a glass of wine,” she says.

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