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This summer, the state will have its own cannabis network for women, Women Grow. The new organization will stage educational symposiums and regular monthly events where like-minded women in the industry can connect and mentor or be mentored.
They are persuading more women to try to consider cannabis by staging pot-themed events that appeal to the more feminine side of users, including spa and yoga retreats, upscale culinary and art soirees, bachelorette parties and even symphony and marijuana mashups.
“We are encouraging women to come out of the woodwork,” said Jane West, owner of Edible Events Co. and founder of Women Grow. “We need their voice in this industry.”
Women are not only jumping into an industry built by men and cashing in on the explosion of business opportunities that Colorado’s legalization of marijuana has created. They are also gentrifying and gentling pot’s testosterone-laden image.
